If BE+RADIANCE is the expert brand for healthy complexion, it's because its founder Aïmara Coupet nicknamed "Madame teint " has been working for over 20 years alongside French and international brands. 20 years dedicated to beauty, and the acquisition of a real expertise in make-up and care for all skin tones. The creation of BE+RADIANCE came as the logical continuation of her journey more than by a sudden desire to create a brand; Her requirement led her to give herself the goal of offering novices as well as makeup artists a healthy and beautiful makeup.
Glow is in the heart of Be Radiance. Being the light; that glow that comes as much from the inside as it does from the outside. For us, luminous skin = a healthy body, a healthy mind and a healthy skincare + makeup + makeup removal ritual. Taking care of yourself, cultivating your natural radiance and sublimating it with radiant pigments and pearls that capture the light is our vision of healthy makeup.
As a true beauty enthusiast, Aïmara Coupet surrounds herself with a team of "makeup addicts" of well-being! Real makeup fans, collectors of never-before-seen shades or effects. Together, they create delicious and pleasant textures, which can be put on lightly, like lingerie... "Candy" shades that delight the skin and eyes, fine textures that flirt with care. Each color is chosen with care, always with taste, always with glow. If you fall for it, you'll love it! It's a real pleasure every day without any guilt and it feels good!