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1%

FOR DIVERSITY
Because diversity and inclusiveness are real concerns for us, we have decided to donate 1% of our annual sales to fund a project promoting universal beauty.

"I decided I was going to get even more involved !"

"I too was very shocked by the dolls' test... sad and revolted... so I decided that I was going to commit myself even more to move the lines!

And so BE+RADIANCE, my brand of healthy makeup for healthier skins, will not only continue to put forward black and mixed-race women but we will also commit a percentage of our annual turnover to support actions for a MORE UNIVERSAL BEAUTY.

We will look for and find concrete actions to support or implement against skin whitening, for education, for the expression and valorization of all beauties...and so that finally our little girls stop thinking one day that they have to be lighter to be beautiful! "

-Aïmara Coupet, Founder

The following video is an excerpt from the documentary "Noirs en France" published by France TV. FranceTV

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